Aerin Lauder, granddaughter of mega beauty mogul Estée Lauder, is going solo with her own line, The Aerin Lauder beauty collection. Exploding onto the beauty scene with a cosmetic line, this über chic protégé is launching Aerin, LLC as a global luxury lifestyle brand that will encompass everything from beauty, tabletop décor, jewelry, and a book.
Aerin Lauder beauty collection.
The Aerin Lauder beauty collection will launch first, in stores such as Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Nordstrom by late August. The launch will focus on a digital campaign including a micro-site on esteelauder.com, titled aerin.com and a social media play on Twitter and Tumbler. September will kick-off with the tabletop collection, and gifts including a candle line ready for the holidays. Could Ms. Lauder possibly add anything more to her plate? (No pun intended!) Yes she can! Personal accessories, fabrics and more home décor items are slated to appear in spring 2013, and, she is not finished yet, there is still more to come. A book on living and style published by Random House will debut the following fall—phew! I am tired just thinking about all of this!
The Aerin Essentials Collection will offer a Fresh Skin Compact Makeup, available in six shades, priced: $48; Pretty Bronze Illuminating Powder, available in two shades, priced: $45; Multi Color Lips & Cheeks in Natural, priced $42; Rose Lip Conditioner in Nude, priced $28; Rose Hand & Body Cream, priced $48; and the Brush Essentials set, which includes foundation, concealer, bronzer, highlighter and lip brushes, priced: $148. The limited-edition fall color collection will be launched in September, featuring edited colors, which will continue four times a year—fall, holiday, spring, and summer.
Expect to find The Aerin beauty collection merchandized with the Estée Lauder ReNutriv skin care brand, with the photo campaign shot by Claiborne Swanson Frank.
Aerin is an amazing inspiration at Estée Lauder as the style and image director, and now with Aerin will surely set the industry ablaze with her creations. Methinks this protégé is vying for mogul status. Is there nothing she can’t do?
Ciao for now,